RYAN SHADLE
SENIOR GRAPHIC DESIGNER@SHAAAADLE 
ABOUT MEMOODBOARD

CLEVELAND CAVALIERS SOCIAL

ROLE: SENIOR GRAPHIC DESIGNER
[2024-25 SEASON]

Over the past four seasons, I’ve helped shape the Cleveland Cavaliers’ social media strategy, leading innovative campaigns with a talented design team. It’s been a rewarding journey of aligning creative exploration with measurable growth—strengthening the brand both visually and strategically. Our mission centers on brand evolution, driven by a commitment to push boundaries and craft a bold, resonant, and scalable identity throughout the season.





ALL-STAR CAMPAIGN/IDENTITY

ROLE: SENIOR GRAPHIC DESIGNER


All-Star Weekend consistently presents a welcome creative challenge—an opportunity to depart from our standard brand aesthetic and embrace a unique visual direction that supports a larger storytelling experience. For this year’s event in San Francisco, we partnered with Supper to bring a retro Apple-inspired theme to life, celebrating our Core Four with a campaign titled Our Best to the Bay. The result was a nostalgic yet modern visual identity that honored the host city’s legacy while spotlighting our All-Stars in a fresh and unexpected way.





THE 2025 PLAYOFFS

ROLE: SENIOR GRAPHIC DESIGNER, ASSISTANT CREATIVE DIRECTOR


This year’s Playoff run was shaping up to be our most impactful and creatively ambitious postseason campaign in my four years with the Cavaliers. Partnering with the in-house agency Supper for strategic direction, our team aimed to push boundaries both conceptually and visually. Through soft photo treatments and gold-accented branding, we struck a balance between championship aspiration and focused intensity—keeping our eyes on the hardware while staying grounded in the moment.

PHOTOSHOOT CREATIVE DIRECTION: BAILEY MINCER, RYAN SHADLE, NICO MORALES
PHOTOGRAPHY: JIMMY LONGO & NICO MORALES

3D DIRECTION: HANNAH BRISSON, RYAN SHADLE, BAILEY MINCER