[1]
Cleveland Cavaliers Social
Over the past four seasons, I’ve helped shape the Cleveland Cavaliers’ social media strategy, leading innovative campaigns with a talented design team. It’s been a rewarding journey of aligning creative exploration with measurable growth—strengthening the brand both visually and strategically. Our mission centers on brand evolution, driven by a commitment to push boundaries and craft a bold, resonant, and scalable identity throughout the season.
[2]
Cleveland Cavaliers Game Previews
The Cleveland Cavaliers game preview program was created to give our design team more creative freedom—an outlet for bold, unconventional ideas beyond the brand’s usual structure. With diverse color palettes, layered textures, and inventive photo compositions, each game-day graphic becomes a unique, expressive canvas.
[3]
Cleveland Cavaliers in Paris
Basketball. Paris. The Cleveland Cavaliers. We were tasked with creating a unique visual identity for the team’s appearance in the 2024 NBA Paris Game. After collaborative discussions and minimal revisions, we brought the “Cavs in Paris” crest to life—a symbol of cultural crossover and creative precision, deployed globally across mediums. It remains the proudest work of my career.
[4]
Under Armour (Freelance)
This past summer, I collaborated with Under Armour on key moments like UAFC boot releases and the WNBA Playoffs. The partnership offered rare creative freedom, allowing me to design social graphics in my own style with minimal direction. I’m excited to build on this momentum and explore new opportunities ahead.
FULL PROJECT HERE
[5]
Miscellaneous Work!
A mix of everything—contracted projects, passion work, and some speculative pieces that aren’t locked behind NDAs. It’s not often you get to call your hobby your job. Grateful for that every day.
FULL PROJECT HERE